PXTFitness.com is a the home of Personal Excellence Training. Cody Limbaugh runs a tight ship of physical endurance with some of the best gym members I’ve ever experienced. It was a pleasure to work on a dynamic site like Cody’s.
We offered a robust web solution with WordPress and a plethora of plugins, widgets, and add-ons that are going to make his marketing life much easier.
Here’s to you Cody! See you tomorrow!
‘How can I get people to visit my website?’
I get asked this question, a lot. I’ve compiled a list of various ways you can market a website:
I cannot tell you how many times I’ve met with a client to restructure/re-align their web presence and I see their old site and cringe. Nothing makes me feel better than redoing a train-wreck of a site that is years out of date. Having a professional and reliable web design can the difference between page 1 on Google, and page 1,540. Trust me.
The customer is always right applies to content, however design should really be kept to the ‘designer’. Having a knockout web layout that is easy to navigate is a big step in the right direction. Let a designer make a mock-up for you and if you like it have them program it. Bam, you have a website.
Basically the best way of getting into Google or any other major search engine is unique content. I cannot stress enough the use of consistent and unique information on your relevant tags. Your web designer will know what I’m talking about.
Utilizing the free services offered by Google and other major search engines can help you achieve better search engine rankings. Knowing where your traffic is coming from, who it is, and where they can find you is a major asset to have. Especially when its free.
Get your site out there! Using social networking services such as Facebook, Twitter, and LinkedIN can help potential customers find your website easier. Spreading your link around the net can help Google index your site quick. I’ll get to that….
Right now. Back linking from other credible websites that share your content can help Google find your site faster and index you quicker. This, in turn, will boost your search engine ranking, if Google recognizes your site as a credible source of information, it will place you higher than your competitors.
Now, this is not an end-all-be-all post about how to market your website successfully. However, these are some of the main components that will be necessary for you to gain higher search engine rankings, more visibility to the public, and potentially more business.
Mostly when I’m creating websites for my clients I find that I get caught in the ‘box-rut.’ Meaning I tend not to break boundaries and stay pretty confined to geometric shapes. Here is a list presented by Smashing Magazine for 50 Beautfiul Blog Designs.
I’ve tried introducing a few alternative site layouts to my clients but they get a little scare. In today’s economy people are more interested in playing it safe rather than trying to break boundaries. You know, I understand that, I really do. However, the only way I got noticed was by making a site design that really highlights my strengths: web design and illustration. An odd combination, I know.
I’m pretty keen on making stuff that isn’t normal and it is my hope that more clients and prospective clients will want more alternative site layouts. I think in the future we as an internet fairing culture will want designs that push the envelope and try to break the box even more.