I’ve found that in today’s market pepole want a lot for a little. Developers are so focused on making the LARGEST SITE KNOWN TO MAN, but they tend to neglect the business aspect of designing a site: search rankings, usability, and a interesting aesthetic. More often than not I meet developers that are so focused on using their new super awesome code thing, they forget who they are actually designing the site for.

Taking this knowledge into account, I’ve begun development on a one page site that will allow for easy customization, great search engine optimization, and easy-to-read. In tandem with a grid based layout, the one page site is an effective means of marketing to a target demographic.

I have already begun utilizing the one page site for smaller sites that are in a need of a simple web based initiative for their business. Several of my clients have already remarked at the speed and flexibility of the development of their one-page sites. I hope that eventually the major search engines will determine search ranking based on the quality of content presented in a site, instead of the quantity.

Google and Yahoo! are already making strides to to accommodate this new philosophy of web development. I only hope in the future it gains a greater foothold with the rest of the web development community.