The web has been evolving for sometime now. The implementation of different kids of ‘feeds’ is commonplace. You might have a flickr feed that streams to your website or have your RSS feed linked directly to your site, maybe even twitter streams off site via the Twitter API. Having feeds run through your site allows search engines to see that your page is being updated whenever you update the feed. This is just one of many ways in which a feed from an off site can help your search engine ranking.

Having an off-site feed stacked with relevant content that links back to you and and your organization can pay off huge. For instance, David Mihm has the system down perfect. By having the Google getFeed API, David has managed to stream three important off site feeds directly into his website. In those feeds he writes articles about how to improve search engine optimization and search engine ranking.

The idea behind a feed is to show the world that you have a lot of knowledge about what it is that you do. If I were a baker, my feeds could consist of recipes, ingredients, and foods. By streaming a feed into your site you give your audience more opportunities to not only experience what it is that you have to offer but to become part of your ever growing web of influence.

Now you might ask, isn’t that what I have my blog for?

You are absolutely right. However a few off-site feeds might be able to increase your ranking because major search engines will see that off-site traffic, which is relevant to your business, is linking back to your site. It’s really just that simple.