I was contacted by Amazon Web Services training department to create a brand for their internal knowledge base. The goal was to create a simple icon which combined the pre-existing branding standards of the Amazon.com logo and the culture of the hard working recruiting department.

The completed mark combines the existing brand standards and the spirit of the AWS training department: hard work, smart, and clean.

Illustration integration and typographical treatment created by Fish Marketing.

We love working with the gang from Fish Marketing. They’re projects are always interesting and their management of assets is always very thorough. Recently we were contacted to some ‘old sketchy realistic linework’ for a logo.

Even though this was the first time any of us had some anything so photo-realistic in a non-photo-realistic way, the project was finished and we loved the result so much that we thought we would share it with everyone!

This material is trademark Kaleidoscope™.

Logo is ® Registered trademark of Anytime Anywear.