LOCAL SEARCH ENGINE OPTIMIZATION

How we help you attract local customers through business centers and local listings.

Clients will often ask us how they can get their business listed in Google Maps search results, which are presented as local results right at the top of the Google search page. These are the businesses that a user sees first, and so a spot in the local ranking is highly coveted.

Many factors contribute to landing your company in this valuable list. To gain the exposure you desire, you will need a dedicated online marketing professional that will help put your business in the maps section of Google search results.

While extremely useful, local SEO doesn’t work overnight. It can take a business anywhere from one week to six months to rank highly in the local listing. This is largely due to Google’s analysis of citation links, or links that point to your website from a trusted online source. A listing on yellowbook.com that features a link to your site is one example of a citation link.

Relevancy also plays a part in whether or not your company will be found with ease by customers. If the categories you select for your business when you list it online aren’t specific enough or stray even slightly from your area of expertise, you might find that Google doesn’t favor your organization when a search is performed.

These are just some of the factors that influence search engine utilities. Unleashed can help make all of the adjustments necessary to ease your business into the upper tier of local results so that more customers will click your business name when browsing online.

LOCAL SEO SERVICES

The goal of local SEO is to draw more customers from the surrounding area to your business. Through business mapping and by utilizing review sites such as Yelp!, Merchant Circle, RateItAll, CityVoter, and Judy’s Book, we can work toward increasing the amount of local business you see every day.

CATEGORY DEVELOPMENT

Including your business in multiple relevant categories will help boost your position in the local rankings. Unleashed can categorize your business in numerous fields in an effort to increase exposure – we can even identify new categories that you never knew pertained to your business.

CITATION BUILDING

Shopping malls have numerous doors to allow customers entrance to the stores inside. Think of links as doorways – they allow more ways for customers to gain access to your site.

A link that leads to your site is usually referred to as a 'back-link' or 'citation'. Major search engines determine the validity of your website based partially on its citations –the reputation and trustworthiness of the sites that link to you will influence your local search position.

Unleashed specializes in identifying the strongest local blogs, listings, and mappings that will help you build a great web of citations and, in turn, make your site rank higher.

Unleashed specializes in identifying local blogs, listings, and mapping to help you build a great web of citations.

GOOGLE EARTH

Unleashed is one of few agencies in the northwest that specializes in integrating Google Earth into your local business listing. Our integration strategies will allow major search engines to index your physical location quicker and help you gain prime search engine real-estate online.