CROSSFIT EXCELLENCE
Health & Fitness Blog for CrossFit Affiliation
SERVICES PROVIDED
GOALS
To create an easily modifiable web presence that allows CrossFit Excellence trainers the ability to update the site with daily workouts, images, and tips.
EXECUTION
Cody wanted a site where he could maintain control of the content and change it regularly. His familiarity with blogging platforms promised to make this a swift and easy project, and we went forward with the Wordpress CMS platform because of its lightweight framework and easy customization.
Since Cody already possessed accounts on Facebook and Twitter, we integrated them into the new Wordpress site. Now, each time Cody posts to the primary site, his Facebook and Twitter accounts are automatically updated as well. This really cuts back on redundancy and will save loads of time in the long run.
CASE STUDY
Running the marketing for a CrossFit gym can be tricky. Most gyms are based out of properitor's garages, local gymnasiums, even abandoned parking lots. Marketing CrossFit Excellence would have to break out of the mold of the 'parking lot' gym.
Thanks to our 'fit' design and search engine optimization, CrossFit Excellence has seen new an influx of various new clients: from young to old.
CONCLUSION
CrossFit Excellence now has a viable web presence where they can perform simple site updates to include regularly changing content such as different workouts for each day of the week.
