THE KIDS EDGE
Portland Children & Young Adult Clothing Retail Web Design
SERVICES PROVIDED
GOALS
To develop the online marketing campaign for The Kids Edge retail store.
EXECUTION
The Kids Edge was two months away from opening its doors when Dawn and Tom Rennie came to us for our design expertise. When we accept a complete design project, we begin by creating a recognizable identity for the company. This involves the development of a logo that accurately depicts the company’s mission and style.
Tom and Dawn were happy with the logo we presented, and so we moved ahead with the website design.
Once operational, the site would rely heavily on graphical content, as one of its main purposes was to present customers with the brands and products available at the store. By creating a JQuery interactive slideshow, we added to the site a convenient way for consumers to browse the Kids Edge products online.
The 'Kids Edge' Wordpress theme was a simple design that incorporated similar aesthetic principles of the main site into a blog format. This blog gives the opportunity of capitalizing on video and social networking with Facebook. Dawn can inform her customer base about sales, new products, and store specials without having to spend on print advertising.
CASE STUDY
Dawn and Tom have been getting a lot of press through their website these days. Our organic search engine optimization and local search engine optimization consultation has helped The Kids Edge retail store in acquiring new customers.
When most other retailers were suffering The Kids Edge's ROI from their website helped them receive record sales.
CONCLUSION
The Kids Edge sports a new brand, website, and Wordpress blogging CMS. The site and CMS allow Dawn to easily inform her customers through social networking integration.
