SEARCH ENGINE OPTIMIZATION

Our search engine optimization marketing strategy and how it can help your business.

Even if your website is professionally designed and paints an accurate picture of what your organization offers, the site is of little value if no one can find it on the Internet.

Optimizing your site to work cooperatively with major search engines is an absolute must to draw in the traffic necessary to make your online investment worthwhile.

WHAT IS SEO?

Search Engine Optimization, or SEO, involves the organization of web page content and the use of relevant keywords, titles and tags that aid in ranking your site higher within search engine results.

Think of it this way: if an Internet user visits Google and searches for your business by name, of course your site will show up in the results; but if that same user types in a generic phrase such as, for example, "fitness centers", then we want to ensure that your fitness center appears right near the top of the search results.

Many search engine users don’t even bother to look past the first page of results when browsing online. Guarantee that your business is the one they notice right away.

SEO isn’t a big secret. Anyone can do it. However, a proven search engine consultant who has survived the trial and error of SEO will be better able to find what really works for your business. Unleashed has the experience necessary to direct users to any small or mid-sized company.

ORGANIC SEO SERVICES

Organic search engine optimization is a ‘natural’ authoring process in which your site is read properly by major search engines to increase search engine ranking. Organic SEO is a cost-free method of getting noticed online, meaning that you don’t have to pay for inclusion in search results.

RELEVANT TITLE TAGS

We utilize your company’s strength and author search-specific terms that help major search engines recognize your business as a valuable member of your service community.

COMPETITVE KEYWORD ANALYSIS

Key terms work behind the scenes to keep your site in line with the competition. We define competitive keywords that accurately describe your business so that search engines can categorize your site properly and increase the chances that it will be discovered online.

DIRECTORY SUBMISSION

Many search engines get information from third party listings. Unleashed has access to the major listing providers that feed well-known search engines, and we use this to help businesses get the upper hand on their competition.

SITEMAP GENERATION

Unleashed realizes the importance of an effective sitemap. We take the time to develop a sitemap that will help get your company’s website indexed into search engines quicker and more efficiently.

COPY WRITING

Writing effective web copy isn't easy, but well-crafted content is essential to ensuring that your readers – and your customers – will gain an understanding of what you have to offer.

This document describes how to improve the user experience on your site. The guidelines described within apply mostly to web copy — both marketing copy and navigational (or instructional / "guide") copy - and their value is indirect but significant. Observing them will improve your site's ability to accomplish everything an effective site should.

These principles aren't intended to catalog the tricks of the copywriting trade, so to speak; they concern only the adjustments a writer should make in writing web copy. Nor are they intended to be applied to content found in articles, essays, stories or other texts that readers may find online. These other forms of writing do not necessarily conform to the principles described here.