INTRODUCTION TO UNLEASHED WEB DESIGN

The basics of Unleashed web design & internet marketing strategy in today's market.

The web is constantly evolving and growing, with millions of users worldwide searching, clicking and downloading every day. Common tasks such as checking show times for movies and paying the cable bill have become simple and effortless thanks to the Internet, and more and more companies are taking advantage of the endless possibilities the online world has to offer.

Our sites are created to attract visitors and turn them into customers.
~Unleashed

To stay competitive in today’s market, a professional website that exceeds modern graphical standards is an absolute must.

Many customers turn to the web to research and learn about new and emerging businesses that may be unfamiliar to them. Even small businesses that rely on old-fashioned foot traffic can benefit from the increased sales that an expertly designed website can generate.

However, a negative first impression from a poorly conceived company website can send potential customers looking elsewhere.

Our sites are created to attract visitors and turn them into customers. The accessibility of the web makes it the perfect place to get discovered. Thanks to modern technology, phone books and the Yellow Pages are essentially a thing of the past.

More and more people now turn to the internet to find what they need - will they find your business?

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization, or SEO, is a proven method of getting noticed on the web. With SEO, the most important content on your site is given higher precedence in order to ensure that users can easily find your business using search engines like Google.

SEO is an economical way to get a heads-up on the competition. Utilizing specific key words and phrases, we create sites that are optimized to stand out in today’s crowded online world. Proper organization and presentation of the most important material will land your site near the top of the results page every time – and will always find your business ranked higher than your unprepared competitors.

CUSTOM WEB DESIGN

The standards of web design have changed immensely since the early days of the Internet. As the web continues to grow as the world’s primary means of obtaining information, so do the expectations for what a professional website should look like.

A study conducted by Dr. Gitte Lindgaard of Carleton University in Ottawa and published in the journal Behaviour and Information Technology found that the design and appearance of a website affect the way a user responds to the content of the site. The study concluded that it takes a mere 50 milliseconds for a user to determine whether or not a web page is aesthetically pleasing and easy to read.

What does this mean for you? It shows that if the appearance of your website does not visually appeal to a user clicking onto your home page, he or she is likely to leave before ever reading a word about what your business has to offer. Don’t let poor web design drive away customers. It is imperative that you rely on a designer with the knowledge and ability to lend a modern touch to your site that will make users feel welcome.

It is necessary to have a website that reads well and has a savvy designer at the helm.

WEBSITE REDESIGN

Does your company’s website seem stale? Outdated? Does it lack the visual edge of your competition’s website? Then you're in good hands. We've worked with dozens of individuals to help improve outdated and poorly conceived websites.

We’re confident that we can take your tired old site and bring it back to life by giving it the zing necessary to capture your audience while maintaining ease of use and readability.

Check out what we did for Dr. Tim Irving at OptFunction.com.

SOCIAL NETWORKING INTEGRATION

Social networking sites are quickly becoming more than just a way to catch up with old friends. More and more businesses are capitalizing on the rapid success of services like Facebook, Twitter and LinkedIN by integrating social media into their company websites. The integration is simple as these services can be fully automated with Wordpress blog postings – so you can keep clients and potential customers updated on important dates, events, or even sales.

These social networking sites are making it easier than ever to get discovered by potential customers. Facebook alone has over 300 million active users who spend over 8 billion minutes on the site every day. That’s a lot of time to get your business noticed.

The opportunity is there – it’s up to you to take advantage of it.